WEB Team
Project Type: All PSG & CMS with Free SEO – Yoast
Action Take by Web Team :
1. Page URL Management:
– Compile a URL checklist in an Excel document, ensuring that each page has a designated and optimized URL.
2. Automatic Meta Title and Description:
– Implement automated processes or tools to generate meta titles and descriptions for each page based on relevant keywords and content.
3. Mobile-Friendly Design:
– Ensure that the website is designed and optimized to provide a seamless user experience on mobile devices, employing responsive design techniques.
4. Page Loading Speed Optimization:
– Optimize the website’s page loading speed by employing techniques such as image compression, code minification, caching, and server optimization.
Project Type: All PSG & CMS with SEO Migration
|Action Take by Web Team :
1. Analysis of the Live Site with Data Crawl:
– Use a crawling tool to analyze the existing live site, including URLs, meta titles, descriptions, and keywords.
– Create an URL checklist Excel document to keep track of the URLs and their corresponding information.
2. GA (Google Analytics) and GTAG Request:
– Make sure to set up Google Analytics tracking on the new site to continue monitoring website performance.
– Submit a GTAG request to ensure proper tracking and data collection during and after the migration.
3. Redirection:
– Implement 301 redirects from the old URLs to the corresponding new URLs to preserve SEO value and avoid broken links.
– Use a redirect mapping document to ensure all old URLs are redirected correctly to their new counterparts.
Migration Methods: There are two migration methods mentioned: cloning and manual migration. Depending on the chosen method, the web team needs to consider the following:
Method 1 – Clone 1 to 1:
– If using this method, ensure that all existing SEO settings, such as meta titles, descriptions, and keywords, are migrated over to the new site.
– Pay attention to maintaining the same URL structure, including any subdirectories or subdomains.
– Confirm that the page titles, descriptions, and keywords remain unchanged during the migration.
Method 2 – Manual Migration:
If opting for manual migration, the web team should take note of the following:
– Content migration: Ensure that all heading tags (H1 to H6) are migrated correctly to the new site.
– URL migration: Migrate URLs from the old site to the new site following a one-to-one mapping.
– Page title migration: Transfer page titles from the old site to the new site without any changes.
– Description & keyword migration: Ensure that the meta descriptions and keywords are carried over to the corresponding pages on the new site.
Remember to thoroughly test the new site after migration to ensure that all elements, including URLs, meta tags, and content, are properly migrated and functioning as expected.
Project Type: All PSG & CMS request SEO Service
Action Take by Web Team :
1. Implement IACA Guidelines and Sitemap:
– Ensure that the web team follows the guidelines provided by the IACA.
– Create and configure a sitemap to help search engines discover and index your website’s pages effectively.
2. Properly Apply Heading Tags (H1 to H6):
– Correctly apply heading tags (H1 to H6) throughout your website’s content based on the recommendations provided by IACA.
– Ensure that the hierarchy of heading tags reflects the structure and importance of the content.
3. URL Structure in Compliance with IACA:
– Make sure that the page URLs follow the guidelines provided by IACA.
4. Mobile-Friendly Design:
– Design and develop the website to be mobile-friendly, ensuring that it provides a seamless user experience across different devices and screen sizes.
– Implement responsive design techniques and test the website’s performance on various mobile devices.
5. Page Loading Speed:
– Optimize the website’s loading speed to provide a fast and efficient user experience.
– Compress images, minify code, enable caching, and employ other techniques to reduce page load times.
– Regularly monitor and optimize the website’s performance to maintain fast loading speeds.
By following these actions, the web team can ensure that the website adheres to the IACA guidelines, provides a mobile-friendly experience, and delivers optimal page loading speed.
Action: Next Steps, e.g document into Click up + Share w team
Revise the ClickUp Task Template to include different project types and their corresponding SEO-related services, outlining the tasks that need to be completed.
PM Team
Normal Website; Brand new SEO Project
1) Project Manager will liaise with the key person for SEO specialist
2) SEO Specialist will come out with the IACA
– Need client to approved the IACA before going to Static Mockup
– Static mockup is with IACA content for homepage
3) Once client is happy with the home page content then we will develop more pages
4) Then new process now is that we will probably task it back to Tracy for confirmation that the IACA is present before going LIVE
Existing Website with SEO; Need Migration to a brand new website.
1) Project Manager will now ask Tracy to crawl the existing website with the SEO content
– Pass it over to client for final confirmation that they had no changes on their keywords etc
2) Will task to designer for static mockup and let client to vet through before going to staging
– Client approved for staging then we will proceed to do 1 home page content first
– Need to get client approve for the home page content
a) Once approved, we will develop more content pages
3) Will need additional step to task it back to Tracy for final check on the SEO content is up on their brand new website such as the slug, h1, h2 and keywords etc.
SEO Team
Project Type: WEB + SEO Projects
Action: Next Steps