Usage of HTML Headers •  Used by Google to understand the content on your page •  1 h1 per page •  Use html headers in descending/ascending fashion •  E.g. H1, H2, H3, H4, H3, H2 •  Try not to skip any •  Have H1 on the first screen •  Have H1 bigger than H2, H2 bigger than H3…etc •  All